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SMTOwn
@COEXARTIUM

Content that no one has ever seen before; experiences that no one has ever had; fantasies that everyone has dreamed about! The newest and most amazing stories to be told by SM Entertainment, the No. 1 entertainment company in Asia.

SMTOWN@coexartium


SMTOWN@coexartium Meeting celebrities is the newest and the most exciting experience. A unique space for entertainment that no one has experienced before, SMTOWN@coexartium! It is a great experience that only SM Entertainment, the No. 1 entertainment company in Asia, can offer. SMTOWN@coexartium 홈페이지 바로가기

1F / Welcome Zone Take another step toward the light, a step closer to the glaring light. SM artists who seemed so far away on the stage like stars shining in the night sky are right here, right now. My heart is pounding as through I am coming on stage under the shining light.


2F / SUM (Celebrity Shop) A unique store recommended by celebrities SUM is a space to find key products prepared with portraits and logos that are directly related with celebrities, items that artists enjoy in everyday life or items that they actually wore on television, and the lifestyle of celebrities in a natural manner in daily life through collaboration between artists or brands reflecting global trends.

  • Artist Goods
  • Fashion & Style
  • Souvenir
  • Collaboration

3F / SMTOWN STUDIO    SMTOWN STUDIO, a space to enjoy the experience of being an artist with a professional staff. It is a special place where you can become a real artist.
It is the first EDU entertainment space where you can learn about vocals, dance, hair & makeup, styling, recording and mixing, photo shoots, and music video production with a professional staff.

  • M/V Studio
  • Photo Studio
  • Recording Studio
  • Training Studio
  • Hair & Beauty

4F / SMTOWN SUM CAFE | MARKET Find various products derived from creative content. It offers a space for artists and fans to communicate. SUM CAFE is a new type of space for food and beverage where you can experience new album concepts and messages to fans from celebrities with all of your senses.
SUM MARKET carries F&B products and household items using the content of SM Entertainment. SUM also realizes the idea of CSV (Creating Shared Value) through a win-win relationship with competitive small and medium-sized enterprises.

  • Dessert Bar
  • Music Lounge
  • Pop-up Café Hall
  • SUM Retail
  • Artist Archive

5-6F / SMTOWN THEATRE By applying SMS (Surround Multi Screen) technology, this multi-functional theater allows the audience to enjoy various hologram musicals/concerts, surround viewing, live performance, and lectures. It is also Korea’s first multi-format theater capable of hosting live hologram performances. The audience can enjoy the fantastic virtual reality with a huge 40m-long façade that surrounds them in 270°, a semicircular 9.1 channel three-dimensional sound system that covers the audience in 180°, a high resolution screen with over 14,000 pixels, and special effects.

  • Surround Viewing
  • Hologram Theatre
  • Panavision
  • Photo Box
  • Hand Printing
  • 3D Printing