Meet celebrity products that you have never experienced before - now available through SM Entertainment.
SMTOWN GIFTSHOP (Celebrity Merchandise & Souvenir) Find many special items showing everything an artist can offer and events that have never been seen elsewhere.
Goods designed with the portrait and logo of artists
Fashion & Style
Goods related with the fashion sense and lifestyle of artists
Special souvenirs holding precious memories and values
Limited design goods created through collaboration with famous creators of the world
Shop Info "Find products designed with the portrait and character of artists, as well as products that represent the identity of SM Entertainment as a brand, and special collaborative pieces created through actual collaboration with the artist. Products are displayed according to the characteristics of the space and region, and it offers unique shopping services."
Artist goods / Fashion & Style / Souvenir / Collaboration
am 11:00~pm 21:00
513, Yeongdong-daero, Gangnam-gu, Seoul, SMTOWN@coexartium
DONGDAEMUN DESIGN PLAZA
Artist goods / Fashion & Style
AM 10:00~PM 22:00 (Closed on the third Monday of each month)
Design Lab, 1F, Dongdaemun Design Plaza, 281, Eulji-ro, Jung-gu, Seoul
AM 06:30~PM 20:00
Bonded Zone, 3F, Gimpo Airport International Terminal, 38, Haneul-gil, Gangseo-gu, Seoul
A place to find various goods representing SM’s contents
This is a space that develops F&B products by using SM’s contents and realizes CSV with small and medium enterprises with competitive edge.
VIEWA space to find F&B and MD products representing SM’s contents
LIFE STYLEA space that provides a variety of products suggested by SM across lifestyle
COLLABORATIONCarries products developed through collaborations with various brands