Enjoy new experiences through the integration of SM Entertainment and advanced IT.
This multi-functional theatre applied SMTOWN THEATRE SMS (Surround Multi Screen) technology to offer hologram musicals/concerts, surround viewing, live performance, and lectures.
Content Creation The balance between filming technology and sound technology is important in producing a movie, and we have the technology to commercialize this balance.
Surround Viewing SM Entertainment developed the 'SURROUND VIEWING‘ service so that fans can enjoy the artists’ concerts at the SMTOWN THEATRE located near us and feel the impression they had at the concert venue once again. It presents specially filmed live recordings of an artist’s concert through a large screen that surrounds the audience on three sides using advanced live relaying technology. With its ability to present the recording and also relay a live show in real time, it will emerge as a new concert content business.
Hologram (Reality+Unique) The specially produced hologram gives a feeling that the artist is standing right before the audience and it presents various charms in combination with various special effects.