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    SM ENTERTAINMENT signed MOU agreement with IPP Group, Vietnam's biggest retail & lifestyle company on May 10, to advance into Vietnam market and promote joint business.
     
    SM will enter the Vietnamese market, which is growing dynamically, and plan to pursue various global businesses including entertainment and advertising business, media and lifestyle through strategic alliance with Vietnam's largest retail and lifestyle company IPP group.
     
    On May 10, at the signing ceremony of the MOU on May 10, SM LeeSooMan general manager, KimYoungMin general manager, HanSeMin representative, group NCT TAEYONG, MARK, JOHNNY (SM), Johnathan Hanh Nguyen chairman of IPP group, Le Hong Thuy Tien general manager President Phillip Nguyen, and others.
     
    Through strategic partnership with IPP Group, SM will start producing various video programs, advertising agency, and lifestyle business, starting with artists of SM ENTERTAINMENT in Vietnam and V-POP content production through finding and developing local artists. do.
     
    "The Vietnam IPP Group is Vietnam's largest brand / retail / lifestyle group, and we think it is the best business partner to grow various contents and" brand "through strategic cooperation. Business cooperation with the IPP Group will be of great help in SM's entry into Vietnam, one of the most important countries in the Southeast Asian market. In addition, SM plans to find local artists in Vietnam and grow them into global stars through SM's competence. "
     
    The IPP Group, which has signed MOU with SM, has successfully completed numerous projects through investment and development with a total investment of over USD 500 million for about 32 years. , Camus, Domino Pizza, Burger King, and more than 96 world-class brand products such as fashion, wine, watches, jewelry, perfume, cosmetics and fast food exclusively throughout Vietnam.

    In addition, the IPP Group has established a Cam Ranh International Terminal Joint Stock (CRTC), which invests and operates in the Cam Ranh International Terminal, which can accommodate between 6 million and 8 million passengers per year, Company. The project is scheduled to commence in June 2018.

    - Google translation.​