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    Part of campaign to promote low fertility policies
    2040 Generated web drama with empathy story

    The SM C&C Advertisement Business Division has produced a web drama "I and child" for the presidential committee aging society and population policy campaign.

    'I and child' is part of a campaign to promote low fertility policies and has attracted attention by presenting a web drama format that has not been seen in publicity campaigns. Also, focusing on 'digital' rather than TV, the point of communicating with the younger generation through the 'story' rather than the advertisement is also gathering attention.

    The web drama "I and child," which is on Facebook, is a sympathy drama about an episode of a small business. 2040 households with realistic problems and stories about marriage, childbirth and childcare are shown in the form of sitcoms, giving fun and sympathy at the same time.

    In addition, singer / producer Yoon Jong Shin, Cho Jung Chi, Narsha, Sagang, Parc Jaejung, Eddy Kim and other artists and actors from MYSTIC Entertainment have participated in this project.

    In particular, the prologue on the 6th, which was released on the 6th, was a preview of the upcoming characters and discussed the worries and anxieties of life facing various generations. The Novice father Cho Jung On the side of Chi, I want to spend time with my child, but I am going to give a laugh and empathy with my way of coping with the difficulties I can not do like my heart.

    The web drama 'I and child', which was produced by SM C&C advertisement business division, can be found through the Ageing Society and Population Policy Facebook (www.facebook.com/betterfuture.kr).

    - Google translation.​