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    - Meng Fanli, the mayor of Qingdao, China, visits Korea and shows great interest in Producer SOOMAN LEE’s future city branding
    - Discussions over branding strategy consulting and Korea-China culture exchange cooperation for Qingdao to become the city as ‘Music X Future City,’ the convergence of music and future experiences


    SOOMAN LEE producer and Qingdao City Meng Fanli from China met at SMTOWN COEX atium on the 14th.

    This meeting is for Meng Fanli who is promoting the 'Global Trend City Project'. They will look at the SMTOWN COEX atium together, and they will be able to meet various topics from 'Global Trend City Project' in Qingdao, I deeply talked to themes.

    In particular, the SOOMAN LEE producer will be able to create the future environment necessary to become a city that leads the global cultural trends, as well as various cultural contents such as performances, exhibitions, and events using music, in the Qingdao City's "Global Trend City Project" Meng Fanli's sympathy was drawn by presenting a new cultural trend branding strategy that could become 'Music X Future City'.

    In addition, Meng Fanli showed great interest in SMTOWN COEX Artium, which is a collection of SM's unique cultural technologies such as 'SMTOWN MUSEUM' which compiles SM's archive, and 'SMTOWN THEATER' which is a multi-format theater capable of contents management in various formats. Shows great expectations towards Producer SOOMAN LEE’s city branding, in addition to his popular culture branding.

    SM Entertainment Group and Qingdao City of China are expected to cooperate closely for creative urban planning and future city branding.

    - Google translation.