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    "Celebrity becomes more important in the future where avatars are friends and assistants"

    Lee Soo Man, executive producer of SM Entertainment Group (SM), attended the keynote speaker of 'Maekyung Vietnam Forum'.

    Lee Soo Man Executive Producer participated in 'Maekyoung Vietnam Forum' eve night held in Crystal Ballroom, Hanoi Lotte Hotel, Vietnam on May 5, and gave a keynote speech on the future development of Vietnam through SM's cultural and cultural contents, launching NCT Vietnam Team And the birth of V-pop, which will be loved all over the world, and focused on the attention of Korean and Vietnamese business people.

    In his keynote speech, Lee Soo Man, executive producer of the company, said, "In 1997, we entered the overseas market and declared 'Culture First, Economy Next'. When a good culture goes against the conventional idea, I expect that this will lead to a great economic boom, "he said." I think that this counter-thinking has already been realized in Korea and can be realized in Vietnam. Vietnam is a very young and dynamic country with 65% of the population under 35 years of age, and SM is especially excited about Vietnam. Vietnam has a lot of cultural similarities with Korea, such as lifestyle, emotion, and Confucian culture. Based on these demographic and cultural characteristics, Vietnam will be able to accelerate Vietnam's economic growth by creating world-class stars and cultural contents in Vietnam. "

    In addition, he said, "SM has uncovered talent in Vietnam and created NCT Vietnam Team, which will become a star in Asia and even the world, and it's like K-pop, which was born as SM's excellent CT (Culture Technology) V-pop 'which can receive the' V-pop '. I want to make Vietnam's economy and industry more advanced through the development of culture, and to make an opportunity to have influence on the whole world with Vietnam. "

    Lee Soo Man, executive producer, said, "There are two big future worlds I and SM look at. 'The World of Celebrity' and 'The World of Robots', and 'The World of Robots' can be said to start with 'The world of avatars'. I think that how much population of avatars and AI brains will act when the "gigantic virtual empire" is created globally will be a bigger part of the country's capacity. When the world of avatars arrives, the number of avatars increases, and at the same time, the avatars seem to be fairly real. Avatars can be friends, colleagues and assistants in my room, and people will want avatars to be their favorite celebrities. However, in this world there is only one genuine celebrity, so in the future, celebrity will become more important. Looking ahead to such a future, I highly anticipate the future of Vietnam as if the celebrity that influences the whole world comes from Vietnam. "

    Especially, "The world of these avatars seems to be interesting in the future. I expect to see a 'super giant virtual empire' in the future. As the virtual currency has already appeared, including the bit coin, the virtual human being, the avatar, which has an influence in the virtual empire, is a robot, and the 'super giant virtual empire' As a new world of coexistence, learning and learning of avatars and AI artificial intelligence, as well as teaching and learning each other in the analog world, will open a new world of more than twice the size of human planet, "he said." Historically, With the emergence of avatars in a powerhouse, the economic scale of a nation's market, where the information activity of AI has been newly defined through the population activity of avatar, which is different from the population as the economic base element until now, Depending on the number and size of the economy, G1, G2, I think the G3 will be the beginning of a new economic history that will be reorganized. "

    Finally, he added, "K-pop has created greater value-added and economic growth effects through its impact on primary and secondary industries and convergence with heterogeneous industries. Furthermore, if cultural contents are well integrated with AI and voice recognition technologies as SM is preparing, I expect that economic effects will increase in the future. Therefore, if the above-mentioned 'V-pop' is loved all over the world, the economic effect on Vietnam will be enormous. I would like to expect a lot of growth of 'V-pop' to be made together with SM, "he concluded his keynote speech and received a big round of applause.

    Meanwhile, the forum was hosted by Maekyung Media Group, Korea Cultural Industry Forum and Vietnam Chamber of Commerce and Industry, and was held on the theme of new partnership with the 25th anniversary of diplomatic relations between Korea and Vietnam. NCT 127, the Seoul team of Worldwide Group NCT, 'Cherry Bomb', 'Infinite Redeeming' and other performances such as the hit song was unveiled, got enthusiastic response from entrepreneurs.

    - Google translation.​