Content that no one has ever seen before; experiences that no one has ever had; fantasies that everyone has dreamed about! The newest and most amazing stories to be told by SM Entertainment, the No. 1 entertainment company in Asia.
1F / Welcome Zone 빛이 쏟아지는 환상적인 미디어월 SM artists who seemed so far away on the stage like stars shining in the night sky are right here, right now. My heart is pounding as through I am coming on stage under the shining light.
2F / SMTOWN &STORE A unique store recommended by celebrities SMTOWN GIFT SHOP is a space to find key products prepared with portraits and logos that are directly related with celebrities, items that artists enjoy in everyday life or items that they actually wore on television, and the lifestyle of celebrities in a natural manner in daily life through collaboration between artists or brands reflecting global trends.
3F / SMTOWN MUSEUM Combined cultural space to feel and experience the images and traces of SM artists SMTOWN MUSEUM offers the opportunity to find out about the individual history, music albums, costumes, and props of SM artists from their debut to today and also see how SM contents are produced.
4F / SMTOWN &CAFE | &STORE
SM아티스트들의 모든 history가 소장된 아카이브
차별화된 F&B 서비스와 음악이 함께하는 특별한 휴식공간 SMTOWN CAFE is a new type of space for food and beverage where you can experience new album concepts and messages to fans from celebrities with all of your senses.
SMTOWN MARKET carries F&B products and household items using the content of SM Entertainment. SMTOWN GIFT SHOP also realizes the idea of CSV (Creating Shared Value) through a win-win relationship with competitive small and medium-sized enterprises.
5-6F / SMTOWN THEATRE By applying SMS (Surround Multi Screen) technology, this multi-functional theater allows the audience to enjoy various hologram musicals/concerts, surround viewing, live performance, and lectures. It is also Korea’s first multi-format theater capable of hosting live hologram performances. The audience can enjoy the fantastic virtual reality with a huge 40m-long façade that surrounds them in 270°, a semicircular 9.1 channel three-dimensional sound system that covers the audience in 180°, a high resolution screen with over 14,000 pixels, and special effects.