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    “SM culture technology will shine even more in the new normal era”

    SM Entertainment CEO Lee Sung Su attended the '2020 East-Asia Round Table Meeting' hosted by The National Academy of Engineering of Korea.

    CEO Lee Sung Su participated in the '2020 East-Asia Round Table Meeting' hosted by The National Academy of Engineering of Korea in Korea on the 30th, and gave a keynote speech under the theme of'CULTURE TECHNOLOGY: SHINING IN THE NEW NORMAL'.

    On this day, CEO Lee Sung Su said, “Due to the COVID-19 pandemic,'untact' began to emerge in various industries, and this opened an era of new lifestyles using virtual reality, nano and bio technologies, and AI. . SM has already been preparing for the “new normal era” of these new technologies for more than 20 years, and I would like to talk about SM’s “culture technology” at the center today.”

    CEO Lee Sung Su said, “'Culture Technology' was introduced by producer Lee Soo Man who was convinced of'Culture First, Economy Next', and it has established itself as a fundamental operating system of SM and a growth engine of K-POP.” Culture technology can be divided into three stages:'Culture Creation' to create artists and contents through casting, training, production, and management,'Culture Development' to develop artists and music contents into an industrial stage, and core resources and It is composed of'culture expansion' that expands to another business with know-how.”

    CEO Lee Sung Su said, “SM is from H.O.T.'s 3D movie'Era of Peace' to GIRLS' GENERATION's holographic live concert, the world's first holographic musical'School Oz', Red Velvet's interactive AI smart speaker in collaboration with SK Telecom, Intel NCT 127's superhuman AR, which collaborated with the studio, has been working on developing music contents created by SM into an industry by utilizing new technologies and knowledge and sometimes collaborating with other industries. And'Culture Technology', which has reached the'Culture Development' stage in this way, uses core IPs in the'Culture Expansion' stage to create diversity and expands to the world without limits.”

    In particular, CEO Lee Sung Su said, “As a representative example of the “culture expansion” stage, SM introduced the world's first innovative online concert platform “Beyond LIVE” in the “New Normal Era” using AR and XR technologies. 'Beyond LIVE' added new features to the concert to provide a fantastic 3D experience to the audience, was well received by media around the world, and has had an impact throughout the global entertainment industry. “Recently,'Beyond LIVE' was introduced by HYUNDAI. 'Beyond DRIVE', an innovative virtual showcase, was conducted using AR and XR technologies applied to the advertising campaign of SM is developing'Beyond LIVE' into a better culture than just an online concert platform. In the future, we will be able to meet new types of performances that combine “Beyond LIVE” with these existing concerts.”

    “As such, SM's content develops and expands using innovative technology and knowledge. However, it does not end at the stage of expansion, but becomes a virtuous cycle and re-enters the stage of creation. An example is'aespa', which debuted on the 17th. It is a new type of group that coexists and communicates with each other. As aespa's activities continue, avatar members and AI technology will be more deeply integrated, and fans will be able to directly interact with aespa anywhere they want. This is what producer Lee Soo Man has already revealed at the World Knowledge Forum in 2011 by presenting a vision for a'virtual country', and SM is creating a new world by applying AR and XR to artists and contents in the new normal era.” Mentioned.

    Lastly, CEO Lee Sung Su said, “All of you here are the people who have led the improvement of our lives by constantly striving for technological advancement. We hope to lead us to a new world with better technology in the future, and SM will do the same. I believe that SM's culture technology will shine brighter in the new normal era.”

    Meanwhile, the '2020 East-Asia Round Table Meeting', which CEO Lee Sung Su gave a keynote speech, was hosted by The National Academy of Engineering of Korea, a corporation established for the development of future engineering technology, and utilized economic opportunities in Northeast Asia. It was held to revitalize engineering technology networks between countries.

    - Google translation.

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    KAI to demonstrate his strong global power!

    EXO KAI(SM) proved its great power by sweeping the global charts at the same time as his solo debut.

    KAI's first mini-album'KAI', released on November 30th, was featured in the iTunes Top Album Chart: Canada, France, Denmark, Argentina, Australia, Brazil, UAE, New Zealand, Singapore, Cambodia, Colombia, Costa Rica, Dominican Republic, Bahrain, Ecuador, Finland, Greece, India, Indonesia, Israel, Jordan, Kazakhstan, Macau, Malaysia, Malta, Bolivia, Mauritius, Mexico, Mongolia, Netherlands, Nigeria, Norway, Oman, Panama, Peru, Azerbaijan, Philippines, Qatar, Romania, Russia, Saudi Arabia, Brunei, Hong Kong, Slovenia, South Africa, Sweden, Taiwan, Turkey, Ukraine, Vietnam, etc., ranks NO.1 in 50 countries worldwide.

    In addition, this album ranked first on the digital album sales chart of China's largest music site QQ Music, Kogou Music, and Kuwo Music, and the music video for the title song'Mmmh' also ranked first on the QQ Music Korean music music video chart. I realized the hot interest.

    This album includes a total of 6 songs with a groovy atmosphere, including the title song'Mmmh','Nothing On Me','Amnesia','Reason','Ride Or Die', and'Hello Stranger'. It is getting a good response as you can meet KAI's attractive music.

    On the other hand, KAI will appear on SBS Power FM's '두시탈출 컬투쇼' which airs at 2 pm on the 1st.

    - Google translation.

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    The title song “음 (Mmmh)” of the charming “straightforward love song” MV pre-released at 12:00 noon!
    MV of title track ‘음 (Mmmh)’, the straight forward love song, to be pre-released at 12PM KST!
    5PM V LIVE + 6PM album release + 9PM firat stage performance!


    ‘World-class performer’ EXO KAI(SM)'s 1st solo album to be unveiled on the 30th.

    KAI's first mini-album'KAI' will be released on various music sites at 6 pm on the 30th, and contains a total of 6 songs, including the title song'음 (Mmmh)', which announced'straightforward love song'. Enough to meet music full of personality.

    In particular, the title song'음 (Mmmh)' is an R&B pop song that stands out with a minimalist track and a simple yet addictive melody.In the lyrics, the attraction to the first person encountered was expressed in a confident tone. '음 (Mmmh)' music video will be pre-released through YouTube and NAVER TV SMTOWN channels.

    In addition, in this album,'Nothing On Me', which describes the moment when you get drunk on the scent and approaches the other person,'기억상실 (Amnesia)', which says that you want to forget all memories of the past and fill only memories of your lover, and you are increasingly fascinated by exploring each other From'Reason', which expresses the appearance of becoming,'Ride Or Die', which lets you freely enjoy yourself as you are guided by your heart, and'Hello Stranger', which depicts a situation where you feel a strange sense of identity and communicate with strangers. It contains 6 songs.

    In addition, KAI will host a live broadcast'KAI: THE OPENING LIVE' commemorating the release of the first solo album on the NAVER V LIVE EXO channel at 5 pm on the 30th, and introduce a new song, behind the album work, a music video commentary, and a self-profile update. High interest is expected as it is scheduled to communicate with fans around the world.

    On the other hand, KAI is broadcasted at 9 PM on the 30th, NAVER NOW. Appearing on “PARTY B,” the title song “음 (Mmmh)” will be released for the first time.

    - Google translation.

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    Intense video preview with overwhelming force!

    The teaser video for the music video of 'Better', the new song of 'No.1 Artist' BoA(SM), will be released on the 30th.

    The music video teaser video for BoA's 10th album title song “Better” will be released on YouTube and NAVER TV SMTOWN channels at 6 pm on the 30th, and it is expected to raise expectations for the new song with an intense video containing BoA's wild force.

    In particular, the title song 'Better' is a song of the R&B dance genre with the heavy bass and the explosive beat of the chorus that lead the song. Do not hesitate and express the lyrics to win love confidently with BoA's powerful yet understated vocals to feel overwhelming charisma. Is enough.

    In addition, BoA's 10th album 'BETTER' includes a total of 11 songs in various genres, including the title song'Better', and introduced 'My BoA Player', a mobile web promotion where you can meet the highlights of the songs in advance before the album is released. You are getting a good response.

    On the other hand, BoA's 10th album, 'BETTER', to commemorate the 20th anniversary of their debut, will be released on various music sites on December 1 at 6 pm, and the album will be released on the 2nd.

    - Google translation.

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    Infinite synergy of 23 members! High expectations!

    The “global trend” NCT(SM) will release a single “RESONANCE” with all 23 members participating.

    The final single 'RESONANCE', which marks the end of NCT's 2nd album, is released on various music sites such as FLO, Melon, Genie, iTunes, Apple Music, Spotify, QQ Music, Kogou Music, and Kuwo Music on December 4 at 6 pm As a result, the hot interest of global music fans is expected.

    The new song'RESONANCE' is a combination of 4 songs such as 'Make A Wish (Birthday Song)', '90's Love', 'Work It' and' Raise The Roof', which were released as the 2nd album. Everyone can participate and meet an intense and energetic performance, which amplifies expectations.

    In particular, this final single is a song that has been prepared since the planning stage of the 2nd album a year ago. As the theme song covering the 2nd album is 'RESONANCE', 23 members have greater strength and strength through the new song'RESONANCE'. It contains the aspiration to reach the world with influence.

    In addition, NCT won the “Album of the Year” award at the “2020 AAA” as well as becoming a “Million Seller” within a week of its release with its second album Pt.1. Billboard's main chart'Billboard 200' 6th in the US, 2nd on the Oricon Weekly Album Chart in Japan and 1st on the overseas album charts, 1st in QQ Music digital album sales charts in China, and 1st in various record charts in Korea, proving its proved the power.

    - Google translation.

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    -KEYEAST, "Impossible character digestibility-Unique fashionista actor Lee Dong Hwi, generous support"
    -Actor Lee Dong Hwi, comprehensive content studio KEYEAST'Synergy Expectation UP'


    Actor Lee Dong Hwi signed an exclusive contract with KEYEAST, a comprehensive content studio.

    On the 30th, Director of KEYEAST Management Division Lee Yeon Woo said, “Actor Lee Dong Hwi, who has been attracting attention for his unique acting ability through various works such as drama as well as film industry with his irreplaceable character digestibility, is very happy to be with KEYEAST. He said, "He is also a sensuous fashionista and will not spare full support and support so that he can leap further."

    Lee Dong Hwi debuted in 2012 with Lim Soon-rye's movie'남쪽으로 튀어','집으로 가는 길(2013)','타짜-신의 손(2014)','원라인(2017)', etc. As a result, the presence of the film first emerged. In particular, he received attention for his two films, “베테랑(2015)” and “극한직업(2019),” and received great love from the public with the 2015 drama “응답하라 1988”.

    In addition, he has been attracting attention for his excellent fashion sense through his SNS, and has won the Awesome Swagger Award at the'Style Icon Asia Awards' in 2016.

    KEYEAST, a comprehensive content studio that is actively producing dramas, has recently signed exclusive contracts with actors with both acting and box office skills, including Lee Dong Hwi, Kim Seo Hyung, Kang Han Na, and Ko A Sung. It continues. It is paying attention to what kind of synergy Lee Dong Hwi, who met KEYEAST, will exert in the future.

    Meanwhile, Lee Dong Hwi is about to release the movie "새해전야(Director Hong Ji Young)" in December with the appearance of the Netflix original "콜", which was released worldwide on the 27th.

    - Google translation.

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    -Ko A Sung, unveiled an advertisement cut showing a unique atmosphere in a beautiful moment of sunrise!
    -Ko A Sung, ‘Profound eyes + gestures’ to enhance the completeness of the pictorial


    An advertisement cut containing the healing moment of actor Ko A Sung was released.

    Having participated in the 〈NOTHING〉 campaign of French premium casual brand LACOSTE, he is drawing attention by delivering a message of consolation to all those who have had a difficult year.

    In the released advertisement cut, Ko A Sung emphasized the importance of these days by showing the healing keyword'do nothing and spend time vacantly', reading your mind thoroughly and enjoying the preciousness of the moment.

    Actor Ko A Sung's healing is at the beach. They enjoyed the most beautiful moments in the beautiful sunrise moments, and even viewers showed a moment as if they were enjoying the waves of the sea.

    In addition, the unique charm and deep eyes of Ko A Sung, who stylishly digested the bright orange coral color long coat, exudes a unique atmosphere and overwhelms the eyes of the viewers.

    In addition, it is said that Ko A Sung's gestures and gaze processing, such as enjoying the sea with a cheerful footsteps or staring at a distant place with a deep glance, perfectly captures the'moment for me' and enhances the completion of the advertisement.

    On the other hand, Ko A Sung appeared in the movie ``삼진그룹 영어토익반'' and has been steadily loved by adding vitality to the movie market, which has been difficult due to corona with the potential to exceed 1.55 million viewers as of 30 days. He is also active in tvN'Sea Road Advancement Group', a life program on board that travels around the sea and travels to hidden islands.

    - Google translation.

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    -Kang Han Na releases a pictorial with beautiful visuals as an advertisement for skin treatment information platform
    -Kang Han Na, active work → Radio DJ and entertainment → Ads received!


    Actor Kang Han Na was selected as the first exclusive model for the skin treatment information platform'여신티켓'.

    Kang Han Na, who is receiving favorable reviews for his stable acting acting as the elite CEO Won In Jae, who challenged the startup in the tvN drama ‘스타트업’ took a photo shoot this time while receiving a love call in the advertising industry.

    In the pictorial, Kang Han Na boasts flawless skin even in close-up cuts, capturing attention with a variety of charms from the proud image in the drama to his own youthful appearance. In particular, Kang Han Na played a role as an atmosphere maker by showing off her goddess beauty without a sign of exhaustion even at the site that continued until late.

    The'여신티켓' side said, “The unique character that Kang Han Na has built up in various works, including'Startup', which is recently aired in popularity, and KBS Cool FM 'Kang Han Na의 볼륨을 높여요', and a unique show through various entertainment programs. He said, “The lovely image of the woman goes well with the 여신티켓, which shares women's beauty lifestyles, so she was selected as a model.”

    Kang Han Na is an action from a black comedy through tvN dramas'귀피를 흘리는 여자', '60일, 지정생존자','아는 와이프', JTBC'그냥 사랑하는 사이', SBS'달의 연인-보보경심 려', etc. And melodies have been loved by viewers with a wide spectrum of acting regardless of genre. And in'Startup', which is currently being aired, he is improving the completeness of the play by showing off his extraordinary passion for acting.

    Not only has he been active in work activities, radio DJs, and entertainment, but has recently emerged as a fashion and beauty icon through personal SNS, and interest in the advertising industry is increasing. Accordingly, Kang Han Na's acting activities as well as her various activities are expected.

    - Google translation.

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    The stage with a total of 23 members is also a hot topic! Various combinations + music presented!

    Group NCT (SM) enjoyed the joy of winning a total of 4 crowns, including the'Album of the Year' award at the '2020 Asia Artist Awards'.

    NCT won the'Album of the Year' award, one of the grand prizes at '2020 AAA', which was broadcast online on November 28, NCT 127 won the'Best Artist' award, NCT DREAM won the'Emotive' award, and WayV won the'Asia By winning the Celebrity Award, he was awarded a total of 4 crowns and realized the power of NCT once again.

    In particular, the'Album of the Year' award is awarded to the artist who created an alum through a variety of musical challenges. Through the 2nd album Pt.1, unrivaled music is presented based on various combinations of 23 members, and within a week of release. NCT, which has become a'Million Seller', becomes the main character of the target and adds meaning.

    Accordingly, NCT said, “All 23 members received a big award, so this position is more meaningful and meaningful. Thank you to the fans who supported me, and thanks to you, I was able to receive a big award. I'll show you a lot of great looks by working hard in 2021, so please look forward to it. I sincerely thank you.”

    In addition, NCT 127 awarded the'Best Artist' Award to artists who contributed greatly to the growth of K-POP this year, NCT DREAM awarded the'Emotive' Award to artists who gave deep impression and empathy to the public through songs, and WayV. Won the'Asian Celebrity' Award, which is awarded to an artist widely loved by Asian fans.

    In addition, on this day, NCT presents a rich stage where you can meet a variety of member combinations, from the inte to'From Home','Work It', '90's Love','Make A Wish', and the outro stage with 23 members. One music and extreme performance drew attention to the impressive stage.
     
    On the other hand, NCT released its 2nd album this year, in which all 23 members participated, setting its own best record and proving its growing status, as well as each team such as NCT 127, NCT DREAM, and WayV, showing active activities as'Global Trend It is showing amazing results, so the activities in the future are more expected.

    - Google translation.

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    An honor given to the artist who gave birth to a famous song that will remain in the popular music world!
    “The 15th anniversary of our debut, we will become a group that jumps farther without being obsessed with numbers.”


    SUPER JUNIOR won the prestigious 'AAA History of Songs' award at the '2020 Asia Artist Awards'.

    'AAA History of Songs' is an award given to an artist who has created a masterpiece that will remain a long way in the popular music industry through steady music activities for a long time. He is an artist who conquered the world. Since their debut, they have challenged various genres of music and have written numerous records as the king of K-pop until now.”

    Accordingly, SUPER JUNIOR said about the award of the “AAA History of Songs”, “I think age is the speed of life in life, but in the entertainment industry, the number of annual years seems to be weight. Suddenly we are carrying the weight of our seniors of 15kg, but in fact there were seniors who worked harder and better than us, and it was possible because we saw them and raised their dreams," he said. "Even in the beginning of our debut, There was a story that the group had a lifespan of 5 or 7 years, or it would end. However, SUPER JUNIOR drew the number '15'. I am no longer obsessed with numbers and will become a SUPER JUNIOR that jumps further.”

    In addition, “We, E.L.F., who have been a strong support force of SUPER JUNIOR for 15 years. I want to tell you that I love you. One by one, the schedules that I enjoyed day by day have become memories and history as I look back now. In the future, I want to make more enjoyable and happy memories and history.” He expressed his gratitude to the fans, saying, “Please look forward to the upcoming SUPER JUNIOR's 10th album.” He did not forget to ask for interest in the new album.

    Above all, on this day SUPER JUNIOR seems to be the winner of "AAA History of Songs", "U", "쏘리 쏘리 (SORRY, SORRY)", "Mr. Simple", "Black Suit", etc. SUPER JUNIOR's past 15 years Presenting a hit song medley stage that you can look back on, The gorgeous and sharp performance attracted the attention of the viewers.

    Meanwhile, SUPER JUNIOR is currently receiving favorable responses by releasing various promotions ahead of the release of the 10th album'The Renaissance'.

    - Google translation.