Date Division Subject
2021-01-13 Press ReleaseCopy URL
Signed a contract for the sole distributor of “Technogym”… Entering the healthcare market
GalaxiaSM (011420), a representative sports marketing company in Korea, entered the premium fitness equipment market and began diversifying its business.
galaxiaSM announced that it signed an exclusive Korean distributor agreement (B2B) with “Technogym,” the world's number one fitness equipment company, and will begin full-scale sales from January 2021.
Technogym, a top-notch premium equipment company with 37 years of history, is an Italian company that is leading the global fitness equipment market trend with its strengths, such as high-quality design that considers biomechanics and ergonomics, and products that maximize user safety and comfort. As of 2019, it has recorded sales of 936 billion won, and has branches in 15 countries and overseas distributors in 130 countries.
In particular, it is famous for having its own production facility of 20,000 pyeong in Italy and producing high-quality products under strict management, and it is known that more than 15% of its sales are invested in R&D every year. As a result, Technogym is the first fitness equipment company to win all four design awards in the world, as well as an innovator with 241 international patents and 313 trademark rights.
In Korea, it has expanded its recognition as an official fitness equipment sponsor for the 2018 PyeongChang Winter Olympics, and has been selected as the official equipment supplier for the Olympic Games eight times until the 2021 Olympic Games in Tokyo, proving the excellence and excellence of the product.
GalaxiaSM, which has led the Korean sports marketing industry, plans to enter the healthcare market in earnest and take the Korean fitness market to the next level based on this exclusive copyright. In addition to existing markets such as hotels, fitness centers, companies, hospitals, universities, and professional clubs, it is a strategy to pioneer the community center market for redevelopment and reconstruction complexes.
CEO Lee Ban Seok said, “GalaxiaSM has been working on sports player management, sports broadcasts outside Korea, and various sports events business, and has been striving to give sports enthusiasts a different kind of pleasure.” “This contract with Technogym As an extension, it will contribute to the expansion of the Korean wellness (well-being+happiness+fitness) lifestyle in the future and drive the growth of the healthcare market.”
Meanwhile, the size of the Korean fitness equipment market is 300 billion won, including 100 billion won for foreign products and 200 billion won for Korean products as of 2018. Among them,'Technogym' occupies the unrivaled first place in the foreign premium brand market.
- Google translation.