Date Division Subject
2021-02-10 Press ReleaseCopy URL
Creative Director Matthew M. Williams “Mesmerized by members’ individual energy”
To become a brand ambassador as a group! 'Exceptional'
'Global Super Rookie' aespa(SM) to be the ambassador of'GIVENCHY'.
aespa will be selected as the 2021 brand ambassador of the French luxury house Givenchy, presenting the collections and major lines of Givenchy creative director Matthew M. Williams.
'aespa' was the first time Givenchy selected a K-POP artist as a brand ambassador, and the fact that a group, not an individual member, became the face of a brand is also unusual in the fashion world, proving the influence of aespa, a'global super rookie'. .
Givenchy creative director Matthew M. Williams said, “When I first saw aespa, I was overwhelmed by the energy each member had. As a group, I felt that the firm personality and style of each member of KARINA, GISELLE, WINTER, and NINGNING naturally connected with Givenchy's sensitivity. The fashion of aespa means their own color.”
aespa said, “We are delighted to be with Matthew, the new creative director at Givenchy. As I joined the new Givenchy chapter, I will try to show a variety of appearances and activities,” he said as an ambassador.
On the other hand, aespa debuted with'Black Mamba' in November of last year, recorded the shortest record of 100 million views in the music video of the previous K-pop group's debut song, as well as the power of'monster rookie' on global charts such as Billboard in the United States and QQ Music, the largest music site in China. It has been proven, and recently released a remake song'Forever (Promise)' to show a different charm.
- Google translation.