본문 바로가기

Press Center

Date Division Subject

  • 2021-09-15 Press Release

    ESteem EStudio Yold Class

    Copy URL

     

    Class completion of Yolds who are not Seniors
    -ESteem EStudio Yold class
    The first step to steadily nurturing and discovering fashion influencers


    The first Yold class, which was introduced for the first time by ‘EStudio Professional Academy’, an institution for nurturing new artists operated by ESteem, has been completed.

    ESteem EStudio's 'Yold Class' is an expression suggested as Yold (a compound word of Young Old) rather than the commonly used 'Senior', and it is ESteem's original attempt to differentiate it from the existing 'model academy' concept. This is a curriculum designed for middle-aged model aspirants who usually wanted to challenge a new field, but hesitated to learn for various reasons, such as the surrounding gaze or the level of the program.

    The Yold class not only provides the basic skills required as a model, such as model walking and poses, but also a more detailed curriculum that can be used in practice required for fashion influencers and entertainers. In addition to content creation, classes are conducted on public relations using social media and speech that can appeal to oneself. It is a curriculum that supports professional activities in various fields such as live commerce, which has emerged as a new distribution platform in the era of COVID-19. In particular, for applicants to have a prior experience as a model or entertainer, photo shoots were also conducted with the support of many brands such as the global luxury brand 'ST DuPont Paris', D-ANTIDOTE, the dictionary of designer Jeon Saimi, and SEC BY RIGOON. He also participated in casting activities, such as appearing in the current drama '지금 헤어지는 중입니다' and running an SNS PPL advertisement for French bottled water brand 'Evian'.

    In addition, the Yold class of ESteem EStudio participated as a mentor by professional influencers in each field, recognized for their overwhelming ability in the entertainment industry, and was designed to support students' professional activities upon completion of the class. For example, it is worth looking forward to a wider range of activities in the future, such as signing an immediate exclusive contract with 'speeker', an influencer agency, a subsidiary of ESteem group.

    Meanwhile, ESteem EStudio said that it will continue to strive to nurture and discover fashion influencers that utilize the individuality of each rider through a curriculum that reflects trends in the future, and will provide generous support to the professional activities of graduates.

    - Google translation.