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    - JUNGIN, vocalist... Healing live at ‘Begin Again Open Mic’
    - JUNGIN, showing off his emotional voice at JTBC ‘Begin Again Open Mic’.. Released on YouTube every Monday

    Vocalist JUNGIN reinterprets ‘말하는 대로’.
    JUNGIN, who meets viewers every Monday through JTBC's digital original content 'Begin Again Open Mic', will present the cover stage on the 5th of '말하는 대로'.
    ‘말하는 대로’ is a song sung by Yoo Jae-suk and Lee Juk on the 2011 MBC variety show ‘무한도전’. Since its release, it has been loved by many as a song that provides comfort.
    As JUNGIN has touched the hearts of listeners with a unique sensibility through a number of ballad songs, this stage is also getting more expectations.
    JUNGIN's 'Begin Again Open Mic', which was held against the backdrop of a Korean landscape and clear weather, was previously '오르막길' on the 21st of last month, followed by Ed Sheeran's 'Thinking Out Loud' with Car the garden on the 28th. Healing is provided on stage.
    On the other hand, JUNGIN is receiving a lot of love for producing famous songs such as '장마', '오르막길', '미워요', and recently, active music activities by participating in the OSTs of dramas '보쌈-운명을 훔치다' and '연애시발.(점)'
    The live video sung by JUNGIN through 'Begin Again Open Mic' is released on the official YouTube channel of 'Begin Again' every Monday at 6 PM.

    - Google translation.

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    KYUHYUN's summer is coming.

    KYUHYUN will release the new song 'Together' through various music sites such as FLO, Melon, genie, iTunes, Apple Music, Spotify, QQ Music, KuGou Music, and KuWo Music at 6 pm on the 5th, and the music video is also available on the YouTube SMTOWN channel, It will be released simultaneously on the NAVER TV SMTOWN channel.

    ‘Together’, a sophisticated pop-rock genre written and composed by hit maker KENZIE, is impressive in its harmony between the lyrics expressing honest emotions in the hot summer and the acoustic guitar that provides coolness.

    In addition, in the music video, actors GongMyoung and Chae Soo Bin, who appeared in the last singles 'Moving On' and 'Coffee' of '2021 PROJECT: 季', reappeared. They are expected to maximize the immersion of the song by capturing the excitement of a friend who suddenly feels like the opposite sex one day with a refreshing summer atmosphere.

    Meanwhile, KYUHYUN will appear on the live show <#OUTNOW KYUHYUN> of ‘NAVER NOW.’ to commemorate the release of the new song at 7 pm on the 5th, and communicate with global fans in real time.

    - Google translation.

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    Girls' Generation TAEYEON (SM), to put on this week’s music programs with the new song 'Weekend'.

    TAEYEON will start with Mnet 'M Countdown' aired on July 8, KBS2TV 'Music Bank' on the 9th, and MBC 'Show! Music Core' and SBS' 'Inkigayo' on the 11th, they will appear on music programs and present a stage for the new song 'Weekend'.

    In particular, as the new song 'Weekend' is a disco pop song with a light atmosphere, the stage is also expected to attract attention with its lively point movements and choreography using tables.

    Meanwhile, TAEYEON's new single 'Weekend' will be released on various music sites at 6 pm on July 6.

    - Google translation.

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    Leading the new history of MBN dramas with her perfect visual, acting, and viewer ratings!
    KWON YURI’s sincere challenge regardless of genres gathers anticipation for her next step as an actress!

    KWON YURI (SM, Girls' Generation YURI) has established itself as an 'actor'

    KWON YURI received a lot of love for her passionate performance in the MBN drama '보쌈-운명을 훔치다', which ended on the 4th, as a princess 'Soo-kyung' whose fate was changed due to her kidnapping.

    In particular, 'Sookyung', played by KWON YURI, presented a bold charm with her upright personality and independent and active aspect that pioneered her life throughout her broadcast, and showed a colorful and harmonious chemistry with a variety of characters, receiving a high response from viewers. .

    Also, in the last broadcast, 'Soo-kyung' and 'Dae-seok (Jung Il-woo)' had an impossible relationship, but like the day they first met, they were kidnapped again, completing a poignant melodrama, and decorated the end of the drama by coloring the drama warmly.

    In this work, KWON YURI, despite being her first historical drama, has emerged as a 'NEW historical drama goddess' with her performances that stably lead the play, such as precise diction, delicate emotional expression, and excellent control, as well as perfect visuals with elegant yet elegant atmosphere.

    In addition, KWON YURI's '보쌈-운명을 훔치다' broke its own highest ratings every day, helping to record the highest ratings ever for MBN dramas. It has played a big role in spreading the viewing to global users, such as the creation of its own subtitles.

    KWON YURI has been expanding his acting spectrum by appearing in all genres, from melodrama to comedy, such as '고호의 별이 빛나는 밤에', '피고인', '마음의 소리 리부트', and '이별유예, 일주일'. Following the well-received stage performance in the play 'Grandpa Henri and I', this historical drama challenge has also been successfully completed, raising expectations for future activities as an actor.

    - Google translation.

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    - '너는 나의 봄' Kim Dong Wook, exciting romance and character preview
    - '너는 나의 봄' Kim Dong Wook's healing romance... Excitement X anticipation explosion
    - '너는 나의 봄' Kim Dong Wook, 'Romance King' is born

    Kim Dong Wook colors this summer's drama with excitement.

    Kim Dong Wook transforms into a psychiatrist in tvN's new drama '너는 나의 봄', heralding a new healing romance that will deliver warm comfort and vague emotions, raising the expectations of prospective viewers.

    'Ju Young Do', played by Kim Dong Wook, is a person who became a psychiatrist to make people who want to die want to live, so that they can live as if they were living but not live. Saving someone is the only way he can survive.

    Kim Dong Wook will capture viewers once again by digesting Ju Young Do, who has a second heart, a second heart, and absurdity, painful wounds, and absurdity on the other side of his smart and cool grasp of everything at once with his wide acting skills that go back and forth between wit and sincerity. Is expected. Above all, we are looking forward to Kim Dong Wook, who will become the main agent of healing and heal the pain and wounds of many people.

    Previously, Kim Dong Wook showed high-density acting in various genres, from action thrillers to melodies, such as the movie '신과함께' series, dramas '손 the guest', '특별근로감독관 조장풍', and '그 남자의 기억법'. Bo has proven his presence as an actor.

    In particular, he portrayed the main character Jo Jin Gap in '특별근로감독관 조장풍' and won the Best Acting Award and the Grand Prize at the 2019 MBC Drama Awards, and in '그 남자의 기억법', he played the role of Lee Jung Hoon, an anchor suffering from hypermemory syndrome. He masterfully digested the song and won the melodic title.

    As such, all of the works he has recently appeared in have earned a reputation as well-made. Kim Dong Wook, who has lived up to the public's expectations not only with his outstanding works, but also with his solid acting skills. The ‘Healing Romance of Kim Dong Wook’, which will be shown through ‘너는 나의 봄’ this time, is attracting attention as it predicts what kind of excitement it will bring, a new doctor character that has compiled the history of the past, as well as a 100% pure romance performance.

    The warm romance chemistry between Kim Dong Wook and Seo Hyun Jin, the meeting of Lee Mi Na, a writer recognized for their delicate sensibility, and Jung Ji Hyun, director Jung Ji Hyun, is attracting much attention. ' is a story that begins when people living under the name of 'get together to live in a building where a murder has taken place', and will be broadcast on tvN at 9 pm on the 5th.

    - Google translation.

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    - ‘Talk about famous scenes’ → ‘Singing fever’ → ‘Reading handwritten letters’… 120 minutes filled with fan love + communication!
    - “Great memories of our first fan meeting, we will do our best to meet fans more often in the future”

    Actor Hwang In Youp successfully completed his first global fan meeting.
    On the 3rd, the on-tact fan meeting 'Magazine H: HI-high VOL.1' was held and a special time was spent communicating with fans from all over the world.

    This fan meeting was held online for fans who are sending great love not only in Korea but also abroad, and showed keen interest in Korea, Taiwan, Thailand, and Indonesia, and realized Hwang In Youp's global popularity.

    Hwang In Youp, who appeared with an expression that could not hide his trembling and excitement as it was his first fan meeting in his life, reveals the behind-the-scenes of making a 'life character' for each role he plays through 'Scene Talk', which looks through his appearances so far, and shares his petty tastes. We had time to get closer to the fans through 'YES OR YES' and 'What's in my Bag', where the bag was first unveiled.

    Hwang In Youp, who opened the second part of the second part with the live stage of 'Would you like to have a cup of coffee' through various corners, such as giving gifts for fans, sweating while playing games, and talking about fashion and vacations by looking at photos they took themselves. It led to a pleasant atmosphere.

    In addition, he did not miss communication with fans by checking the live comment window while running the corner. Looking at the ‘Hwang In Youp Samhaeng Poem’ sent by fans, the winner was presented with a custom-made sneaker, and impressed the fans with a unique gift in the world.

    On the other hand, at the end of the fan meeting, the fans shed tears at the secretly prepared surprise event. Hwang In Youp, who saw the cheering video sent by global fans holding up a banner, said, “It is a great help because the fans directly tell me what I really like. I will work even harder,” he said, expressing his deep gratitude.

    Finally, through a handwritten letter, “I am happy to be able to meet you through this first fan meeting. For me, the fans are the driving force and great strength to live happily.” He said, “Starting today, I will do my best to provide a place to be with my fans more often.” They finished the global fan meeting by singing 'It's the Beginning'.

    Hwang In Youp, who filled the first fan meeting of his life with such a sensible talk, full of aegyo, and a sincere heart for his fans. Although it was not possible to breathe in the same space with the fans, it was a time to meet his true face and made unforgettable memories for everyone.

    Meanwhile, Hwang In Youp, who successfully completed the online global fan meeting, plans to continue active activities by focusing on filming the Netflix original series ‘안나라수마나라’.

    - Google translation.

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    Girls' Generation TAEYEON (SM) will release a teaser video for the new song 'Weekend' on the 4th.

    The 'Weekend' music video teaser video, which will be released on YouTube and NAVER TV SMTOWN channels at 12 pm on the 4th, is a video that can meet the cheerful atmosphere of the new song in advance, and is expected to further amplify the comeback expectation.

    The new song 'Weekend' is a disco-pop genre song with a light guitar and retro synth sound. The lyrics express the desire to get away from the repetitive daily life for a while and leave as you please and freely on the weekends. TAEYEON's sweet vocals and mellow singing rap double the charm of the song.

    Meanwhile, TAEYEON's new single 'Weekend' will be released on July 6 at 6 pm on various music sites such as FLO, Melon, genie, iTunes, Apple Music, Spotify, QQ Music, KuGou Music, and KuWo Music.

    - Google translation.

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    TIME “Bambi’, a soft and sensual track” rave reviews

    'Bambi' by EXO BAEKHYUN(SM) was selected as 'The Best K-Pop Songs of 2021 So Far' by TIME in the US.

    TIME, a famous American media, published an article titled 'The Best K-Pop Songs of 2021 So Far' on its official website on the 1st (local time), and BAEKHYUN's 'Bambi' was listed on this list to have global influence has proven

    TIME said about BAEKHYUN, “The R&B track ‘Bambi’, released by BAEKHYUN before enlisting in the military, deals with a slightly more mature theme than the fairy tale you usually see while sleeping. Beyond the groovy guitar melodies, BAEKHYUN sings for someone special that he calls 'Bambi'." "This track is soft and sensual, especially attractive when BAEKHYUN's voice soars into falsetto."

    With the third mini-album 'Bambi', BAEKHYUN broke through the sales of 1 million copies within 20 days of release and became a million-seller, as well as the iTunes Top Album Chart in 60 regions worldwide, QQ Music and KuGou Music in China. It also swept global charts, such as number one on the digital album sales chart and number one on the United World Chart, proving its powerful power.

    - Google translation.

  • 2021-07-02 Press Release

    aespa, USA TIME-Rolling Stone Spotlight!

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    ‘Next Level’ selected as ‘The Best K-Pop Songs of 2021 So Far’ by TIME!
    Rolling Stone “aespa, a group that showed an unbelievable category as a rookie”

    SM's rookie girl group aespa (SM) received the spotlight from US TIME and Rolling Stone.

    TIME, a famous American media, published an article titled 'The Best K-Pop Songs of 2021 So Far' on its official website on the 1st (local time), and aespa's 'Next Level' was listed on this list, making it a hot topic. proven the gender.

    TIME said about aespa, “When I first heard 'Next Level', I wondered, 'Why does it sound like there are two songs in one song?', 'What do the lyrics like 'KWANGYA' and 'nævis' mean?' As I become addicted to this hip-hop dance song, these questions disappear at some point.” “The rap part of ‘I’m on the next level’ makes the listener, who was walking slowly, walk down the imaginary runway. The structure of the song is also fresh. The mid-track tempo variation was unexpected, but I'm happy with it."

    In addition, Rolling Stone, an influential American music media outlet, recently paid attention to aespa through an article. Rolling Stone published an article about aespa, 'aespa wants to show a different side of the sound of a K-pop girl group'. is showing a high level of interest in them.”

    - Google translation.

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    - 미래에는 콘텐츠가 가치 있는 자산이 될 것
    - 오리지널 콘텐츠는 프로슈머들이 재창조할 수 있는 Re-Creatable Contents가 되어야 할 것
    제2회 세계문화산업포럼 韓 문화계 대표 인사로 기조연설

    SM엔터테인먼트(이하 SM) 이수만 총괄 프로듀서가 7월 1일 유튜브를 통해 온라인 생중계된 제2회 세계문화산업포럼(이하 WCIF)에 참석, ‘미래 기술 변화와 K-POP 산업의 비전’을 주제로 기조연설을 펼쳤다.

    이날 이수만 총괄 프로듀서는 “프로듀서로서 저의 화두는 언제나 ‘미래의 콘텐츠, 콘텐츠의 미래’다. 저는 오래 전부터 미래에는 프로듀서, 프로슈머의 가치와 영향력이 더 커질 것이라고 강조해왔다. 특히 콘텐츠에 자발적으로 참여해서 재창조하고 확산시키는 프로슈머의 중요성을 강조해왔다. 이미 SM에는 전 세계 수 억 명의 잠재적 프로슈머가 기다리고 있고, ‘프로듀서’의 시대 안에서 ‘프로슈머’가 정점을 이루는 시대로 치닫고 있다”며, “우리는 프로슈머들이 Re-Created Contents를 만드는 메타버스에 살고 있고, 프로슈머들의 Re-Create를 통해 가장 처음 만들어진 오리지널 콘텐츠, SM만이 만들 수 있는 킬러 콘텐츠의 가치는 점점 더 높아지고 있다. 오리지널 콘텐츠는 프로슈머들이 재창조할 수 있는 Re-Creatable Contents가 되어야 한다”고 전했다.

    더불어 “저와 SM은 더욱 많은 프로슈머들이 다양한 플랫폼에서 그들이 가공한 콘텐츠를 자유롭게 공유하는 생태계가 조성될 수 있도록 ‘SM Culture Universe’(SMCU)를 공고히 설계하고 있다. 현실과 가상의 경계없이 전 세계가 문화로 연결된 미래의 엔터테인먼트 세상, SMCU는 저와 SM이 만들어가는 미래 세계관이자 메타버스 세상”이라며, “지금부터 SM의 모든 아티스트들은 SMCU라는 세계관을 통해 서로 연결되고, 현실 세계는 물론 꿈, 가상 현실, 우주를 무대로, 넓은 무대에서 그들의 음악과 콘텐츠를 선보일 것이다. 새로운 미래의 콘텐츠를 창조하며 프로슈머에게 더 많은 IP를 제공하고, 프로슈머의 활동을 지속적으로 지지해 나갈 예정”이라고 밝혔다.

    이어 “프로슈머 정점의 시대 그리고 블록체인 시대, NFT로 알 수 있듯이, 미래에는 콘텐츠가 재화나 자산이 될 것이다. 콘텐츠가 가치 있는 자산으로 평가받고, 메타버스에서 화폐로 거래되는 시대다. 콘텐츠가 제3의 화폐가 되는 날이 멀지 않았다. 우리의 콘텐츠가 프로슈머의 시대를 이끌어갈 수 있는가. 블록체인의 시대에서 사랑받을 수 있는가. 이것이 제가 K-POP뿐 아니라 문화산업, 미래산업의 리더들과 나누고 싶은 아젠다”라고 콘텐츠의 영향력을 강조하며, “K-POP의 역사는 혁신이다. 우리가 함께 창조하고 축적해온 스토리와 콘텐츠는 이미 역사가 되고 있고 또 미래다. 미래 우리의 어마어마한 자산이 될 것이다. K-POP이 단순히 소비되는, 그때 지나가는 상품이 아니라 소장할수록 가치가 높아지는 미래 콘텐츠, 미래산업이 될 것이라고 확신한다”고 말했다.

    그는 미래 콘텐츠로 자리 잡은 K-POP의 사례로 NCT-Hollywood 오디션과 에스파의 세계관을 소개한 데 이어, “미래를 위해 모든 분야에서 셀러브리티와 기술을 융합하는 협업이 앞으로 더욱 중요해질 거라 생각한다. SMCU는 이미 문화와 과학기술이 융합된 새로운 콘텐츠의 보고가 되고 미래의 콘텐츠 유니버스를 만들어냈다”면서 “SMCU라는 하나의 큰 메타버스 이야기가 영화, 예능, 드라마, 만화, 소설 등이 결합된 새로운 장르로 탄생하면서 전혀 새로운 콘텐츠 경험을 하게 될 것이고, 이러한 SMCU를 한꺼번에 볼 수 있는 종합 예술 콘텐츠가 새로운 장르의 표현 방식인 ‘CAWMAN’으로 나타나고 발전될 것”이라고 연설을 마쳐 뜨거운 호응을 얻었다.

    기조연설 후 진행된 특별 대담에서 캐피톨 뮤직 그룹 제프 본 Chairman&CEO는 “미국에서는 SM과 이수만 총괄 프로듀서의 행보를 지켜보고 있다. 슈퍼엠과 NCT, 에스파도 이미 성공적이지만, 미래에는 더 많은 활용 기회가 있고 더 많은 것이 이루어질 수 있을 것”이라고 말했으며, 테디 지 할리우드 영화감독은 “이수만 총괄 프로듀서는 문화계의 스티브 잡스 같은 역할을 하면서 산업에 엄청난 영향을 끼쳤고, 비전과 선구안을 바탕으로 기술뿐만 아니라 기술을 매끄럽게 콘텐츠와 연결하는 데 많은 기여를 했다. 에스파는 단순 걸그룹이 아니라 하나의 콘셉트이고 K-POP의 혁명이자 미래를 상징한다. 그가 로봇, AI, 아바타와 관련해서 가진 미래 세계관을 바라보면, 실제로 우리가 이 방향으로 가면서 그의 이상과 꿈, 삶, 경험에서 얻을 수 있는 데이터를 가지고 유니버스를 확장해야 한다”고 발언해, 이수만 총괄 프로듀서가 이끌어 나갈 미래 엔터테인먼트 산업에 대한 기대감을 드러냈다.

    또한 두 번째 세션에는 SM 이성수 대표이사가 ‘가상세계와 현실세계의 결합과 엔터테인먼트 산업의 변화’ 관련 대담의 패널로 참석, SM의 메타버스 전략에 대해 “유니버설 랭귀지는 음악이다. SM은 CT를 바탕으로 좋은 음악을 만들어 왔고, 전 세계가 좋아하는 음악에, 보는 장르인 댄스, 비디오, 콘텐츠로 영역을 확대한 세계관을 가지고 있다. 메타버스를 실현할 때, 기술도 중요하지만 어떻게 예술과 접목시켜 대중들에게 보여주는지도 중요하다”고 말했다.

    마지막 세션에서는 에스파가 특별 스테이지로 ‘Black Mamba’, ‘Forever’, 롱런 인기를 이어가고 있는 신곡 ‘Next Level’ 등을 선사, 세계 최초 온라인 전용 유료 콘서트 ‘Beyond LIVE’의 AR, XR 기술이 접목된 화려한 무대를 펼쳤으며, 다중 화상 연결을 이용한 인터랙티브 화면 속 전 세계 팬들과 직접 소통하는 시간도 가져 이목을 집중시켰다.