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    Various teaser content previews, high expectations!

    The schedule poster for NCT 127 (SM)'s 3rd album repackage 'Favorite' has been released.

    The schedule poster released through the NCT 127 official SNS account at 00:00 on the 9th contains the schedule for opening various contents related to the new album.

    Prior to the release of the album, NCT 127 is planning to release teaser images, mood sampler videos, and music video teasers, which have been transformed into a new concept, sequentially from the 12th.

    NCT 127's 3rd album repackage 'Favorite' will be released on October 25 at 6 pm on various music sites, including the title song 'Favorite' of the same name, 'Love On The Floor', 'Pilot', etc. It consists of a total of 14 songs, including 11 songs from the first album.

    On the other hand, NCT 127's 3rd album repackage 'Favorite' will also be released on October 25th, and it is currently available for pre-order at various online and offline music stores.

    - Google translation.

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    With a sweet voice, the autumn sensibility is announced!

    KANGTA (SM) will release the third single 'Maybe' on the 25th anniversary of debut project on October 12th.

    KANGTA's new single 'Maybe' will be released on October 12 at 6 PM on various music sites such as FLO, Melon, genie, iTunes, Apple Music, Spotify, QQ Music, KuGou Music and KuWo Music, so a good response is expected. .

    The new song 'Maybe' is an R&B pop genre song with an impressive minimalist composition and heavy bass. The lyrics contain a promise of love that will not change over time, and KANGTA's sweet vocals double the charm of the song.

    Also, at 12:00 noon on the 8th, schedule posters and teaser images that show KANGTA's emotional appearance were released through various SMTOWN SNS accounts.

    On the other hand, KANGTA is expected to draw attention to new song as actively performing music activities by releasing singles such as 'Freezing' in March and 'Christmas in July' in order to mark the 25th anniversary of debut this year. .

    - Google translation.

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    US GMA, HYPEBAE also pay attention “Dominating global trend music charts”

    ‘Metaverse girl group’ aespa(SM)’s first mini album ‘Savage’ music video has surpassed 50 million views on YouTube.

    The music video for aespa's first mini-album title song 'Savage', released on the 5th, surpassed 50 million views on YouTube in 2 days and 7 hours and 30 minutes after being released around 1:30 am on the 8th.

    This is a new record breaking by pulling the record of the last single 'Next Level', which surpassed 50 million views on YouTube within 10 hours and 20 minutes of release on 3 days, and heralds the birth of a new 'mega hit'.

    In addition, this album not only took first place on various music and record sites in Korea, but is also active in global charts, while major US media also focused on aespa's new album.

    ABC's representative program 'Good Morning America' recently published an article saying, "aespa is dominating the global trend music charts with their new song 'Savage'" and "Music videos also quickly topped YouTube's global trend charts. , garnered 30 million views within 24 hours of being released. Also, it took less than a day for this hit song to dominate the Korean music charts.”

    In addition, the famous American beauty and fashion magazine HYPEBAE also published an article titled "Aespa, 'Savage' demonstrated next-level energy and versatility" through an article titled "Singing, dancing, rap, acting, speaking multiple languages, and most importantly, ' Being aware of trends is called 'it' in this industry. And aespa does all of this and shows more than that.”

    He continued, “SM’s girl group aespa, which succeeds BoA, Girls’ Generation, and Red Velvet, has attracted the attention of fans and the industry with its new futuristic agenda and unique use of AI avatars. The formation of this group consisting of members KARINA, GISELLE, WINTER, and NINGNING has broadened the boundaries of a new generation of K-pop. They created their own metaverse using words such as ‘nævis’, ‘KWANGYA’, and ‘Black Mamba’ within the worldview of SMCU, which is an abbreviation of SM Culuture Universe.”

    - Google translation.

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    Pre-sale starts from the 8th!

    'Double Million Seller' NCT 127 (SM) continues its global popularity with its 3rd album repackage album.

    NCT 127's 3rd album repackage 'Favorite' will be released on October 25 at 6 pm on various music sites such as FLO, Melon, genie, iTunes, Apple Music, Spotify, QQ Music, KuGou Music, and KuWo Music.

    This repackage album consists of a total of 14 songs, including the title song 'Favorite', 3 new songs such as 'Love On The Floor' and 'Pilot', and 11 songs from the 3rd album. It is enough to meet the colorful music of NCT 127.

    Previously, NCT 127 recorded the highest K-pop ranking this year by placing 3rd on the US Billboard's main chart 'Billboard 200' with their 3rd album 'Sticker', entering the UK's official album chart TOP40, Germany's official music chart album TOP100, 16th, Australia's Aria Chart album TOP50 16th, United World Chart No.1, Japan Oricon Weekly Album Chart No.1, Japan LINE MUSIC Album TOP100 Chart No.1, China QQ Music Digital Album Sales Chart No. It is expected that attention will be focused on the activities to be performed with this repackage album.

    In addition, NCT 127 became a 'double million seller' within a week of its release with its third album, and surpassed 2.27 million copies in album sales in September. In addition, it is receiving a lot of love from music fans, taking first place on various Korean albums and music charts, and winning 10 awards on music shows.

    On the other hand, NCT 127's 3rd album repackage 'Favorite' will be released on October 25th, and reservation sales will start at various online and offline music stores from the 8th.

    - Google translation.

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    New song 'Love Right Back' and B-side tracks from his new album for the first time!

    The stage of DJ artist Raiden (SM)'s new song 'Love Right Back' will be released for the first time on the 10th.

    Raiden will be on the stage of the '2021 World DJ Festival', which will be broadcast live on YouTube and NAVER NOW from 10:00 pm on October 10, and will release his first mini album title song 'Love Right Back'.

    In addition, Raiden plans to raise expectations for the new album by presenting not only the title song of the first mini-album, but also the b-side songs 'It Wasn't Me' and 'Karma' at this performance. It is expected to decorate the festival with a standout stage.

    Also, Raiden's first mini-album, which will be released on October 11th, contains a total of 5 songs composed by Raiden, including the title song 'Love Right Back'. Weki Meki's Choi Yoo Jung, WayV's XIAOJUN, pH-1, Nino Lucarelli, and other famous artists participated in colorful collaborations.

    Meanwhile, Raiden's first mini-album will be released on October 11 at 6 pm on various music sites such as FLO, Melon, genie, iTunes, Apple Music, Spotify, QQ Music, KuGou Music, and KuWo Music.

    - Google translation.

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    One million influencers transform into vampires

    - Role of 821-year-old stylish vampire ‘한이나’ with unique visuals
    - Fun to watch with more upgraded and glamorous styling UP!


    Actor Kang Han Na turns into a vampire this time after a nine-tailed fox.

    He has confirmed his appearance in the digital drama ‘바이트 씨스터즈’, co-produced by HANDSOME and CJ ENM, and is planning to become a stylish influencer and excite drama fans.

    The digital drama ‘바이트 씨스터즈’ digests both glamor and minimalism with its own charm, and '한이나(Kang Han Na)', who can't stand seeing injustice, is reborn as a 1 million influencer in an instant and unintentionally needs help. It is a sweet fantasy drama that secretly helps people.

    In the play, Kang Han Na takes on the role of ‘한이나’, an 821-year-old vampire who possesses a doll-like visual and unrivaled proportions. As a trend setter with 1 million followers, who makes his followers buzz, he makes the eyes of the viewers sparkle.

    Kang Han Na transformed into a lovable nine-tailed fox in his previous work '간 떨어지는 동거' and showed off a splendid style. In this work, with more upgraded and attractive styling, it is expected to bring pleasure to viewers by crossing over exhilaration and fact violence to humans.

    The digital drama ‘바이트 씨스터즈’ starring Kang Han Na, who has transformed into a vampire character, will be released on the 19th through HANDSOME's YouTube channel '푸쳐핸썸'.

    - Google translation.

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    Top model and actor Jang Yoon Ju, nominated for Best Supporting Actress for the role of '미옥' in the movie '세자매'
    Jang Yoon Ju attends the 15th Asian Film Awards... She is expected to shine as a top model and actress.


    Top model and actor Jang Yoon Ju was nominated for Best Supporting Actress at the 15th Asian Film Awards.

    The Asian Film Awards is an annual awards ceremony held by the Asian Film Awards Academy, an organization established in 2013 by Hong Kong International Film Festival, Busan International Film Festival, and Tokyo International Film Festival to develop Asian films. AFAA holds the Asian Film Awards every year to commemorate and celebrate filmmakers and their work who have shaped the Asian film industry.

    Jang Yoon Ju is nominated for Best Supporting Actress for the role of '미옥' in the movie '세자매', which was released earlier this year, and is scheduled to attend the Asian Film Awards to be held in Busan on the afternoon of the 8th. In her movie '세자매', she took on the role of her third '미옥', who is her troublemaker, and showed her acting in her own color, leaving a strong impression on her audience.

    In order to perfectly digest the character from her blushing face as well as her yellow discolored hair, her acting passion, which completely transformed into '미옥' from her eyes to facial expressions and gestures, as well as external changes, was Jang Yoon Ju's passion at the time of the release of '세자매'. It was praised as a radical transformation.

    This draws a lot of attention to her, who was nominated for her Best Supporting Actress at the Asian Film Awards. In particular, public attention is being paid to her appearance on the red carpet of the awards ceremony as her top model.

    Meanwhile, the 15th Asian Film Awards, where Jang Yoon Ju was nominated for Best Supporting Actress, will be broadcast live on the 8th at 8 pm on the Asia Contents Awards official YouTube channel and NAVER respectively.

    - Google translation.

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    “We will realize the next level of content through SMCU”
    “We will make Korea and Seoul a mecca of global culture”

     
    SM Entertainment (hereinafter referred to as SM) CEO Lee Sung-su attended the content startup conference '2021 STARTUP:CON' as a keynote speaker.

    CEO Lee Sung-su attended '2021 STARTUP:CON', which was broadcast online on the 7th, and gave a keynote speech on the topic of 'SM Content Roadmap - Future Content Era seen through SMCU'.

    On this day, CEO Lee Sung Su said, "SM's founder and executive producer Lee Soo Man, who is in charge of all production, foresaw the future world would become the world of robots and celebrities, and even the world of avatars. Aespa, a 'Metaverse girl group' with avatars, debuted last year, and starting with aespa's storytelling, SM's dream of a super-giant virtual world was presented to the world. That is the metaverse that SM sees, the culture universe of SM, that is, SMCU.”

    He continued, “SMCU is a future entertainment world where the world is connected with culture without boundaries between reality and virtual reality, and the future content for the metaverse that SM aims for.” “Producer Lee Soo Man and SM have accumulated many killer contents and IP The expansion of SMCU created a world that transcends virtual and reality, and furthermore, K-pop, which has become a genre of content beyond the genre of music, is being used as the most effective device to make it look K-pop. The grammar of K-pop can be seen as a new form of cultural IP that cannot be seen in existing music genres from the point of view of the post-corona era that will unfold in the near future and the global trend of metaverse. That is what SMCU looks like that we are making based on our worldview. In SMCU, we will achieve another world of content, the next level, by focusing on creating content IP for the metaverse that connects and expands various forms of independent IPs such as artists, music, music videos, and performances within SMCU.”

    In addition, as an example of IP expansion, “The ‘Re-mastering Project’ is a precious asset of SM and the history of K-pop, upscaling SM original music videos with clearer picture quality, and re-mastering the existing master sound source with the sound of 2021. It is a new presentation after work. Hundreds of re-mastering music videos, along with special original content based on them, will also be showcased. This re-mastering project of SM goes beyond the concept of simply upgrading the picture quality of the past video to present it as the current IP, and reinterpreting it as a 2021 version. I think it would be good if you understand it as a project that creates sympathy for all generations with content that makes it possible to truly expand IP. It is a label established with the goal of introducing and presenting expanded K-pop into a wider range of music genres. In the future, we plan to expand our repertoire by presenting K-POP’s Orchestra performances all over the world.”

    In addition, “The main keyword of SMCU, ‘KWANGYA’, has a symbolic meaning encompassing the real and virtual worlds. K-pop fans refer to the newly relocated SM headquarters and Seoul Forest as ‘KWANGYA’. 'KWANGYA', an infinite realm in the virtual world, has moved over to the concept of space and is referred to as a new building and becomes a landmark of SMCU. Our goal is to make it so,” he said, “SM expands the various forms of IP based on artists and music to the release of various contents through the trans media strategy within the huge worldview of SMCU, and in business terms, the OSMU strategy We aim to create added value by expanding into adjacent business areas through ” he said.

    He continued, “The role of the ‘channel’ as a communication channel with fans who enjoy and consume SM’s contents is also important. The 'channel' referred to here is not simply a concept of a channel through which content is delivered, but a more branded and expanded meaning. We will continue the 'Pink Blood Project' to support prosumers who enjoy SM's original content and reproduce it as creative content through these channels."

    Lastly, CEO Lee Sung Su said, “When I joined A&R in 2005, I had the experience of working simultaneously as a member of the R&D task force for the special project of producer Lee Soo Man, 'Music videos and contents using 3D images'. There is this. It was very advanced at the time, but in 2008, when the world went crazy for 3D content with the movie 'Avatar' by James Cameroon, SM had already finished R&D for this, so Samsung Electronics and director James Cameroon worked together. We formed a consortium and were able to show Girls' Generation's 3D music video. To prepare for the future one step ahead like this is the most important keyword for SM that executive producer Lee Soo Man emphasizes the most, namely, ‘The Future of Culture Technology’, and this is how SM prepares for the future. Although it has been a music-based cultural content company for over 20 years, it was most important to graft contemporary technologies such as IT and AI or technologies that were ahead of the times into our content, and continued these attempts for more than 20 years. It was SM that did it. At this point in time when things that transcend the boundaries of IT, AI, and content are happening in both companies and content, as a content company, I want to cooperate with startups based on various technologies and support them.” did.

    Meanwhile, '2021 STARTUP:CON', hosted by the Ministry of Culture, Sports and Tourism and hosted by the Korea Creative Content Agency, is held annually since 2015 to provide big insights to the contents startup ecosystem and to promote investment and global exchanges and advances through networks. It is a startup conference in the content field. This year, Netflix founder Marc Randolph, Harvard Business School Professor Bharat N. Anand, and 500 Global President Christine Tsai will deliver keynote speeches.

    - Google translation.
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    Recording no.1 on Gaon's album and music charts!
    The power of ‘double million sellers’ that swallowed the charts!


    ‘Double Million Seller’ NCT 127(SM) sells over 2.27 million copies of their 3rd album 'Sticker' as of September.

    NCT 127's 3rd album 'Sticker', released on September 17, topped the Gaon monthly album chart released on the 7th with a total of 2,277,575 copies sold, and the title song 'Sticker' also ranked first on the monthly download chart. , and took 2 crowns, confirming the power of NCT 127, which dominated the music industry in the second half of the year.

    In addition, NCT 127 took first place in various album charts such as Gaon chart, Hanteo Chart, HOTTRACKS, and Gaon retail album chart, following daily, weekly, and September monthly charts. Gaon's weekly album chart (September 26-October 2) also topped the charts for 3 weeks in a row.

    Previously, with this album, NCT 127 achieved a feat of becoming a 'double million seller' by selling 2.15 million copies within a week of its release. Following No. 1 on Korean album and music charts, they also swept the No. 1 trophy on music shows and climbed to 9 gold medals, realizing the strong popularity of NCT 127.

    In addition, this album recorded the highest K-pop ranking this year by ranking 3rd on the US Billboard 200, entering the UK's official album chart TOP40, Germany's official music chart album TOP100 16th, Australia's ARIA Charts album TOP50 ranking 16th, United World Chart 1st, It is pacifying the global music charts, ranking first in the Japanese Oricon Weekly Album Chart, Japan's LINE MUSIC Album TOP100, and China's QQ Music Digital Album Sales Chart.

    - Google translation.

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    First mini album ‘Savage’ box office run start!

    ‘Metaverse girl group’ aespa (SM) even took over the album charts with their first mini album ‘Savage’.

    Aespa's first mini-album 'Savage', released on October 5, swept No. 1 on various Korean album charts, including Hanteo Chart, KYOBO BOOK CENTER, Aladin, and HOTTRACKS.

    In addition, the title song 'Savage' also took first place on various real-time charts immediately after its release and showed great popularity by lining up the b-side songs, and as of 9 am on the 7th, it topped all the Melon Top 100, Genie, and FLO charts.

    In addition, this album topped the iTunes Top Albums chart in 18 regions around the world with Mexico added. China's QQ Music's real-time new song chart and MV chart in the Korean section, as well as the Japanese local platform AWA real-time rapid rise chart, are gaining global popularity.

    On the other hand, aespa will appear as a guest on MBC radio's '정오의 희망곡 김신영입니다' at 1 pm today.

    - Google translation.