SM Entertainment

‘SM Entertainment’(hereinafter, referred to as ‘Company’) respects your personal information and the “Act on Promotion of Information and Communications Network Utilization and Information Protection, Etc.”
The Company will inform you of the purpose of using the personal information you provide and how it is used and of the measures taken to protect your personal information through the privacy policy. The Company shall notify you of any revision of the privacy policy through announcements in the website (or individual notifications).

[Personal information items to collect]
The Company collects the following personal information to facilitate including customer consultation.
Items Collected : Name, Email

[Purpose of Collecting and Using Personal Information]
A. To respond to personal identification and service inquiries

[Period for Retaining and Using Personal Information]
In the event that the purpose of collecting and using personal information is accomplished, the Company shall immediately destroy the personal information. However, the following information is kept for the following reasons for a specified period.

A. Reason for Retaining Information due to Company’s Policy
Record of Unauthorized Use, Reason for Retention : Prevention of unauthorized use, Retaining Period : 1 year

B. Reason for Retaining Information due to Relevant Laws and Regulations
It the event that it is necessary to retain personal information in accordance with the provisions under related laws such as the Commercial Act and the Act on the Consumer Protection in Electronic Commerce, Etc., the Company shall retain the member’s information for a certain period of time as set forth in the relevant laws. In this case, the Company shall use the information it retains only for the purpose of retaining the information for the following retaining period.

- Record of handling consumer complaints and disputes | Reason for Retention: Act on the Consumer Protection in Electronic Commerce, Etc., Retaining Period : 3 years
- Record of personal identification | Reason for Retention: Act on Promotion of Information and Communications Network Utilization and Information Protection, Etc., Retaining Period : 6 months
- Record of visit (materials proving communication) | Reason for Retention: Protection of Communications Secret Act, Retaining Period : 3 months