SM KIT
2023 SM KIT
SM KIT Project: Experience the Brand
JAN 2023
2023 SM KIT for Brand Experience
The 2023 SM ENTERTAINMENT employee kit was designed around the brand identity concept of “light.” This theme was expressed through various visual materials and textures to emphasize the identity. When opening the deep navy-colored package, a bright pink interior is revealed, offering an experience reminiscent of moving from darkness into light. The kit’s contents moved beyond the traditionally repeated items like calendars and diaries, instead including more practical pieces. Designed for versatile use both inside and outside the company, each item was created to naturally convey the brand identity in employees’ everyday lives.
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