IDENTITY
NEW VISUAL IDENTITY
SM ENTERTAINMENT IDENTITY DESIGN
FEB 2018
SM ENTERTAINMENT NEW VISUAL IDENTITY
SM ENTERTAINMENT’s new symbol is a flexible identity in which the letters “S” and “M” are connected by a single continuous line, representing the brand’s ability to evolve fluidly with the times. It embodies the spirit of innovation and openness toward the future, symbolizing SM ENTERTAINMENT’s commitment to growth beyond the present. The symbol’s structural flexibility and movement generate a variety of graphic patterns, which can be used in diverse ways, enriching SM ENTERTAINMENT’s unique visual identity.
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