SM KIT
2024 SM KIT
SM KIT Project: Toward Sustainability
JAN 2024
2024 SM KIT for SUSTAINABILITY
The 2024 SM ENTERTAINMENT employee kit was designed with a focus on minimizing unnecessary waste by integrating the packaging and components into a single unit. All materials used in the kit were chosen with sustainability in mind, utilizing recyclable fabrics and paper. Post-processing such as coating was kept to a minimum, resulting in an eco-conscious design. In collaboration with STUDIO OYK, the renewed walking bag was created with a practical and wearable design, allowing SM ENTERTAINMENT’s brand values to naturally blend into everyday life.
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